Presentation Details

Creating Versus Capturing Value

Thinking carefully about economics and business strategy can make the difference between having great technology versus having a great company. While MBAs can be famously dim-witted, scientists and engineers can be famously stubborn and insensitive to market forces. This discussion focuses on the most common commercialization traps that befall otherwise "way smart" inventors.

Speakers

  • Ajay Agrawal

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