Presentation Details

Basics of Marketing, Part II

"From Start to Finish Everyone's Talking, Everywhere, All the Time" - the evolution of mobile communications from a technology and marketing perspective.

A case review of the development of the cellphone industry, and how closely development has followed the archetypical development curve from Geoffrey Moore's "Crossing the Chasm".

Speakers

  • David Neale, Service Development, Rogers Communications Inc.

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